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IDC's Data Thought—When data are not clearly defined, data can be misinterpreted and misapplied

A lack of clarity could put the brakes on any journey to success.” —Steve Maraboli


Keep in mind,

  • The same term can mean different things to different people
  • Establishing mutual understanding of data elements is critical
  • Data element definitions ensure clear user understanding of
    • What is being collected
    • What is not being collected
    • Whether a given data element is appropriate for a specific use
  • Conclusions drawn from analysis of clearly defined data are more valid and reliable
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